Who it's forRestaurants and cafesLeer en español
Run the kitchen. Tonight's special goes out anyway.
Social media for restaurants and cafes, done by asking.
Service doesn't stop so you can write a caption. Say tonight's special or this weekend's event and it is posted where your guests look.
The request: Short rib sandwich is today's lunch special.
- Tue · 11:00 amLunch special: short rib sandwich, today onlyInstagramFacebook PagesGoogle Business ProfileScheduled
- Thu · 4:00 pmLive music Friday, tables going fastInstagramFacebook PagesGoogle Business ProfileScheduled
- Sat · 9:00 amBrunch is back: 10 to 2 every weekendInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for restaurants and cafes.
Before: Typing the special into three apps before service
Now: Say it once at prep. It's everywhere by opening.
Before: Holiday hours that never made it onto Google
Now: Hours and closures posted to Google along with the rest.
Before: A great dish photo that sat on your phone all week
Now: Send the photo. It's scheduled for when people are hungry.
Get an hour a week back in the kitchen.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the kitchen, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Run the kitchen. The week is already scheduled.
- Mon
- Tue11:00 amLunch special: short rib sandwich, today onlyInstagram, Facebook, Google
- Wed
- Thu4:00 pmLive music Friday, tables going fastInstagram, Facebook
- Fri
- Sat9:00 amBrunch is back: 10 to 2 every weekendInstagram, Facebook, Google
- Sun5:00 pmClosed Monday for the holidayFacebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for restaurants and cafes.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Short rib sandwich is today's lunch special.”
- Start with
- Instagram and Google Business Profile
- Post most
- Today's special and events
- Best photo
- One dish, shot at the pass
- Never skip
- Closures and holiday hours
Today's special
The most useful post a restaurant can make.
New on the menu
One dish, one photo, one line about it.
Events
Music, tastings, private dining, game nights.
Behind the pass
The people and the prep. Guests like to see who cooks for them.
Hours and closures
Holidays, private events, a new brunch service.
Seasonal changes
The patio opening, the winter menu, the first tomatoes.
Restaurants and cafes: why your Google profile matters.
"Restaurants near me" is decided on a phone in a few seconds. A Google Business Profile with this week's photos, current hours and a recent update is more convincing than one that looks abandoned.
Asked by restaurants and cafes.
What should a restaurant post on social media?
Daily or weekly specials, new menu items, events, changes to hours, and photos of real dishes from your own kitchen. Short, current and specific works better than polished and generic.
Can I schedule a week of specials at once?
Yes. List the specials and the days, and each one is drafted and scheduled for the right time on each account. You can change or cancel any of them later by asking. For example: “Live music Friday, tables going fast”.
Does it update my Google Business Profile?
Yes. Google Business Profile is one of the accounts you can connect, so updates and offers go there along with Instagram and Facebook.
Run the kitchen. We'll handle the posting.
