What to post, and how to keep it up.

Longer guides on social media and local search for small businesses and creators. The short answer comes first, and every number has its source.

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  1. 4 min read

    The 2026 holiday posting calendar for small businesses

    Every date from Halloween to New Year's Day 2026 that a small business should post about, with what to say on each and when to schedule it.

  2. 3 min read

    How to batch a month of social media posts in one sitting

    List what is happening in the next four weeks, turn each item into a post, and schedule them all before you get up. Here is the method, step by step.

  3. 3 min read

    How to write a social media caption that gets a customer to act

    A caption that works says what is new in its first line, gives the one detail a customer needs, and ends with one thing to do. Here is the formula.

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