Who it's forTaqueriasLeer en español
Work the plancha. Today's tacos go out anyway.
Social media for taquerias, done by asking.
The trompo is turning and the line is out the door. Say what's special today and it's posted where hungry people are looking.
The request: Birria and consomé this weekend only. Post it Friday.
- Tue · 11:00 amTaco Tuesday: al pastor straight off the trompoInstagramFacebook PagesGoogle Business ProfileScheduled
- Thu · 5:00 pmNew salsa on the bar: roasted habaneroInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 4:00 pmBirria and consomé this weekend onlyInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for taquerias.
Before: Birria on Saturday that only the regulars know about
Now: The weekend special is posted every Friday, on schedule.
Before: A photo of the trompo that sat on your phone all week
Now: Send the photo. It's scheduled for lunchtime.
Before: Holiday hours that never reached Google
Now: Hours and closures posted to Google along with the rest.
Get an hour a week back at the plancha.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the plancha, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Work the plancha. The week is already scheduled.
- Mon
- Tue11:00 amTaco Tuesday: al pastor straight off the trompoInstagram, Facebook, Google
- Wed
- Thu5:00 pmNew salsa on the bar: roasted habaneroInstagram, Facebook
- Fri4:00 pmBirria and consomé this weekend onlyInstagram, Facebook, Google
- Sat
- Sun8:00 amMenudo and pozole until we sell outInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for taquerias.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Birria and consomé this weekend only. Post it Friday.”
- Start with
- Instagram and Google Business Profile
- Post most
- Today's special and weekend dishes
- Best photo
- The trompo, or three tacos on a plate
- Never skip
- Sold out and holiday hours
Today's special
One taco, one photo, one line. Post it before the lunch rush.
Weekend dishes
Menudo, pozole, birria, barbacoa. Say when they run out.
The trompo and the grill
Fire and meat in motion do the selling.
Salsas and aguas
A new salsa or the agua fresca of the day.
Catering and taco carts
Graduations, quinceañeras, office lunches.
Hours and closures
Late nights, holidays, the day you sell out early.
Taquerias: why your Google profile matters.
"Tacos near me" is decided on a phone in a few seconds. A Google Business Profile with this week's photos, current hours and a recent special is more convincing than one that looks abandoned.
Asked by taquerias.
What should a taqueria post on social media?
The day's special, weekend dishes such as menudo and birria, photos of the trompo and the grill, new salsas, catering, and changes to your hours. Real photos from your own kitchen beat stock images.
Which social media is best for a taqueria?
Instagram and Google Business Profile. Instagram shows the food, and Google is where people search for tacos nearby and check whether you are open. Facebook reaches the neighbourhood.
Can the posts be in Spanish?
Yes. Your assistant drafts in the language you write to it in, so you can ask for Spanish, English or both, and approve the version you want. For example, “Taco Tuesday: al pastor straight off the trompo” can go out in Spanish, English or both.
Can I schedule a week of specials at once?
Yes. List the specials and the days, and each one is drafted and scheduled for the right time on each account. You can change or cancel any of them later by asking. For example: “New salsa on the bar: roasted habanero”.
Work the plancha. We'll handle the posting.
