Who it's forReal estate agentsLeer en español
Show the house. The new listing posts itself.
Social media for real estate agents, done by asking.
Between showings and calls there is no hour left for scheduling. Say what's listed, what's open and what's sold, and every account is covered.
The request: Just listed on Alder Street. Open house Saturday.
- Mon · 8:30 amJust listed: 3 bed on Alder StreetInstagramFacebook PagesLinkedInGoogle Business ProfileScheduled
- Thu · 5:00 pmOpen house Saturday, 1 to 3InstagramFacebook PagesLinkedInGoogle Business ProfileScheduled
- Sat · 9:00 amOpen house today: doors at 1InstagramFacebook PagesLinkedInGoogle Business ProfileScheduled
Less admin for real estate agents.
Before: Rewriting one listing for four different platforms
Now: One message. A version for each account.
Before: Open house reminders posted too late to matter
Now: The reminder is scheduled when the listing goes up.
Before: A LinkedIn profile you haven't touched since spring
Now: Market notes go to LinkedIn while listings go to Instagram.
Get an hour a week back at the showings.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the showings, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Show the house. The week is already scheduled.
- Mon8:30 amJust listed: 3 bed on Alder StreetInstagram, Facebook, LinkedIn
- Tue
- Wed
- Thu5:00 pmOpen house Saturday, 1 to 3Instagram, Facebook, Google
- Fri
- Sat9:00 amOpen house today: doors at 1Instagram, Facebook
- Sun6:00 pmSold in nine days. Thank you, Priya and SamInstagram, Facebook, LinkedIn
An illustration. The business and its posts are made up.
Social media post ideas for real estate agents.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Just listed on Alder Street. Open house Saturday.”
- Start with
- Instagram, Facebook and LinkedIn
- Post most
- New listings and open houses
- Best photo
- The front of the house, in daylight
- Never skip
- The day-before open house reminder
New listings
The photos, the headline facts, how to book a viewing.
Open houses
An announcement, a day-before reminder and a day-of post.
Sold
Proof that you close, with the client's permission.
Neighbourhood notes
The new cafe, the weekend market, a park reopening. Describe the property and the place, never who lives there or who it suits.
Plain answers
What a buyer's closing costs are, how an offer works.
Market in one line
What you are seeing this month, in your own words.
Real estate agents: why your Google profile matters.
Sellers look up an agent before they call. An active Google Business Profile, recent listings on Facebook and Instagram and a current LinkedIn make the choice easier.
Asked by real estate agents.
What should a real estate agent post on social media?
New listings, open houses, sold announcements, neighbourhood notes and plain answers to buyer and seller questions. Local and specific beats general market commentary. Include your brokerage name, and your licence number where your state requires it, and follow fair housing rules in every post. Name a client only with their permission.
Can it post to LinkedIn as well as Instagram and Facebook?
Yes. LinkedIn personal profiles are supported, and each platform gets its own version: a longer professional note for LinkedIn, a photo-led post for Instagram.
Can I schedule an open house reminder in advance?
Yes. Ask for the announcement, a reminder the day before and a day-of post in one message. All three are scheduled and you can move or cancel them later. For example: “Open house Saturday, 1 to 3”.
Show the house. We'll handle the posting.
