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Do the job. The job photos post themselves.
Social media for home service companies, done by asking.
You're in a crawl space, not on Instagram. Send a photo from the job, say a line, and your accounts stay active for the week.
The request: Furnace checks before the first frost. Booking now.
- Mon · 7:30 amFurnace check before the first frost: booking nowFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 12:00 pmBefore and after: a 30-year-old panel replacedFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 8:00 amEmergency call-outs this weekend: we're onFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for home service companies.
Before: Job photos that never leave your camera roll
Now: Send the photo from the van. It's posted this week.
Before: A Google profile that looks like you closed last year
Now: A new update every week, without thinking about it.
Before: Forgetting the seasonal offer until the season's over
Now: The furnace check offer was scheduled in September.
Get an hour a week back on the job.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the job, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Do the job. The week is already scheduled.
- Mon7:30 amFurnace check before the first frost: booking nowFacebook, Google
- Tue
- Wed12:00 pmBefore and after: a 30-year-old panel replacedInstagram, Facebook
- Thu
- Fri8:00 amEmergency call-outs this weekend: we're onFacebook, Google
- Sat10:00 amTip: where your main water shut-off isInstagram, Facebook, Google
- Sun
An illustration. The business and its posts are made up.
Social media post ideas for home service companies.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Furnace checks before the first frost. Booking now.”
- Start with
- Google Business Profile, then Facebook
- Post most
- Seasonal service and job photos
- Best photo
- The same spot, before and after
- Never skip
- Emergency availability
Seasonal service
Furnace checks, air conditioning tune-ups, pipe insulation before a freeze.
Before and after
Real jobs show the standard of your work.
Emergency availability
Tell people when you are on call.
Two-minute tips
The shut-off valve, the breaker that keeps tripping, the filter nobody changes.
New areas served
Say it when you start covering a new town.
The crew
Who is coming to the door.
Home services: why your Google profile matters.
Home service work is won in local search: someone has a leak and looks for the nearest company that seems open and trusted. Recent updates and job photos on your Google Business Profile show that at a glance.
Asked by home service companies.
What should a home service company post on social media?
Seasonal service reminders, before-and-after photos of real jobs, emergency availability, short how-to tips, and the areas you serve. Google Business Profile and Facebook matter most for local service work.
Can I post from my phone on a job site?
Yes. Message your AI assistant from your phone with a photo and a line about the job. It drafts the post for each account and publishes after you approve.
Will it keep my Google Business Profile active?
Yes. You can schedule a weekly Google update along with your Facebook and Instagram posts, so the profile always shows recent activity. For example: “Before and after: a 30-year-old panel replaced”.
Do the job. We'll handle the posting.
