Who it's forCustom jewelersLeer en español
Set the stone. The finished piece posts itself.
Social media for custom jewelers, done by asking.
A man about to propose looks at rings for weeks and tells nobody. He finds the jeweler whose page shows rings being made. Post each piece as it leaves the bench, and he walks in already knowing what he wants.
The request: The engagement ring is finished. Post it today at 10.
- Tue · 10:00 amOff the bench today: a custom engagement ringInstagramFacebook PagesTikTokGoogle Business ProfileYouTubeScheduled
- Thu · 12:00 pmRing too tight? Resizing, and how long it takesInstagramFacebook PagesTikTokGoogle Business ProfileYouTubeScheduled
- Fri · 6:00 pmA Cuban link, link by linkInstagramFacebook PagesTikTokGoogle Business ProfileYouTubeScheduled
Less admin for custom jewelers.
Before: Work that leaves in a box and is never seen again
Now: Each finished piece posted before it goes home.
Before: People who think you only sell what is in the case
Now: Made to order and repairs, shown every week.
Before: The December rush, with no time to post
Now: The holiday posts planned in October.
Get an hour a week back between one repair and the next.
Your numbers, your sum. Move them and the figures follow.
52 hoursback between one repair and the next, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Set the stone. The week is already scheduled.
- Mon
- Tue10:00 amOff the bench today: a custom engagement ringInstagram, Facebook, TikTok
- Wed
- Thu12:00 pmRing too tight? Resizing, and how long it takesInstagram, Facebook, Google
- Fri6:00 pmA Cuban link, link by linkInstagram, TikTok, YouTube
- Sat
- Sun5:00 pmOrder by this date to have it for the holidaysInstagram, Facebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for custom jewelers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “The engagement ring is finished. Post it today at 10.”
- Start with
- Instagram, then Google Business Profile
- Post most
- The piece that just left the bench
- Best photo
- The ring in its open box
- Never skip
- The date to order by
Off the bench
Each finished piece.
Made to order
From the sketch to the ring.
Repairs
Resizing, prongs, clasps, and how long.
Chains
By karat, width and weight.
Order by
The date for each holiday.
We buy gold
If you do, say how it works.
Custom jewelers: why your Google profile matters.
People search for a jeweler near them when a ring needs resizing or a proposal is coming. A Google Business Profile with photos of your own work, your repair turnaround and your hours brings them to your counter.
Asked by custom jewelers.
What should a custom jeweler post on social media?
Each finished piece as it leaves the bench, a made to order job from sketch to ring, your repairs and how long they take, and the date to order by before each holiday.
Which social media works for a jeweler?
Instagram and TikTok, where a ring or a chain shows well on video, Facebook for local customers, and Google Business Profile for people searching nearby.
Should a jeweler post prices?
Post how a piece is priced: by karat, weight and stone. For a repair, post the usual cost and the turnaround. People come in ready.
Can I post a customer's ring?
Post the piece on the bench or in its box, with the customer's yes, and never before the proposal. The surprise is part of what you sell.
Set the stone. We'll handle the posting.
