Who it's forCake supply shopsLeer en español

Stock the fondant. The new moulds post themselves.

Social media for cake supply shops, done by asking.

Home bakers shop on Saturday for the cake they promised for Sunday. Post what came in and how fast you print a photo, and they plan the cake around your shelf.

A smiling woman with curly blonde hair in a sage apron holding up a frosting sheet printed with a rainbow and balloons and carrying a tall cake box, beside the robot with a tub of pink fondant and a stack of gold cake drums

The request: Photo sheets printed while you wait. Post it Wednesday at noon.

  1. Mon · 9:00 amNew in: gel colours, and gold drums in every sizeInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 12:00 pmYour photo on a frosting sheet, printed while you waitInstagramFacebook PagesScheduled
  3. Fri · 9:00 amSaturday hours: open early for the weekend bakeFacebook PagesGoogle Business ProfileScheduled

Less admin for cake supply shops.

  • Before: Gold drums back in every size, and bakers still think you are out

    Now: Back in stock, posted the hour the boxes are opened.

  • Before: People do not know you can print their photo on a sheet they can eat

    Now: Edible printing, with how long it takes, posted every week.

  • Before: A fondant class with seats still empty

    Now: The date, the seats left and a last call, scheduled the day you set it.

Get an hour a week back at the decorating counter.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the decorating counter, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Stock the fondant. The week is already scheduled.

  1. Mon9:00 amNew in: gel colours, and gold drums in every sizeInstagram, Facebook, Google
  2. Tue
  3. Wed12:00 pmYour photo on a frosting sheet, printed while you waitInstagram, Facebook
  4. Thu
  5. Fri9:00 amSaturday hours: open early for the weekend bakeFacebook, Google
  6. Sat
  7. Sun5:00 pmFondant class next Sunday: six seats leftInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for cake supply shops.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Photo sheets printed while you wait. Post it Wednesday at noon.”

Start with
Instagram, then Google Business Profile
Post most
New on the shelf and what is back
Best photo
A printed frosting sheet, held up
Never skip
Saturday hours
  • New on the shelf

    Colours, moulds, cutters. The day they land.

  • Edible printing

    Bring a photo, leave with a sheet. Say how long.

  • Boards, drums and boxes

    The sizes you have today.

  • Colours and sprinkles

    One shade or one mix at a time.

  • Classes

    Dates, seats left, what students take home.

  • Seasonal

    Christmas and Halloween decorating, when the boxes open.

Post ideas for every profession

Cake supply shops: why your Google profile matters.

Bakers search for cake supplies near them on the morning they need them. A Google Business Profile with what you stock, your Saturday hours and that you print edible images saves them a drive across the county.

Asked by cake supply shops.

What should a cake supply shop post on social media?

New colours, moulds and tools, what is back in stock, your edible printing and how long it takes, class dates, and your Saturday hours.

Which social media works for a cake decorating supply store?

Instagram for the colours and the finished prints, Facebook for the home bakers' groups, and Google Business Profile for people searching for supplies nearby.

When should a cake supply shop post?

The day stock lands, and on Thursday or Friday for the weekend bake. Seasonal shelves two weeks before the date.

Can I post when a shipment arrives?

Yes. Send a photo and one line from the counter. Approve the draft, and every account says it is in. For example: “Your photo on a frosting sheet, printed while you wait”.

Stock the fondant. We'll handle the posting.

Get started