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Arrange the flowers. Today's bouquet posts itself.
Social media for florists, done by asking.
The week before Mother's Day you don't sit down. Schedule the deadlines a month ahead, and send a photo of today's best arrangement when you can.
The request: Mother's Day: order by Thursday. Post it Friday at 9.
- Mon · 9:00 amFresh this week: peonies, ranunculus, sweet peasInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmToday's designer's choice, wrapped and readyInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amMother's Day: order by Thursday for deliveryInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for florists.
Before: Valentine's order deadline posted on the 12th
Now: The deadline, a reminder and a last call, scheduled in January.
Before: Beautiful arrangements that leave without a photo shared
Now: Send the photo before delivery. It's posted today.
Before: Peonies in for two weeks and nobody told
Now: What's fresh this week, on every account each Monday.
Get an hour a week back at the design bench.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the design bench, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Arrange the flowers. The week is already scheduled.
- Mon9:00 amFresh this week: peonies, ranunculus, sweet peasInstagram, Facebook, Google
- Tue
- Wed12:00 pmToday's designer's choice, wrapped and readyInstagram, Facebook
- Thu
- Fri9:00 amMother's Day: order by Thursday for deliveryInstagram, Facebook, Google
- Sat
- Sun5:00 pmSaturday's wedding: an arch in white and greenInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for florists.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Mother's Day: order by Thursday. Post it Friday at 9.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Fresh this week and today's bouquet
- Best photo
- One arrangement, in window light
- Never skip
- Mother's Day and Valentine's deadlines
Fresh this week
What came in, and how long it will be around.
Today's arrangement
One bouquet, in daylight, with the price.
Order deadlines
Valentine's Day, Mother's Day, proms, the holidays. Post early and repeat.
Weddings and events
With the couple's permission. It books the next one.
Sympathy and same-day
Say plainly that you deliver today, and until what time.
Care tips
Cut the stems, change the water, keep them off the radiator.
Florists: why your Google profile matters.
Flowers are ordered from someone nearby, often for delivery today. A Google Business Profile with this week's arrangements, your delivery area and current hours gets the order before a national website does.
Asked by florists.
What should a florist post on social media?
What is fresh this week, a photo of today's arrangement, order deadlines for Valentine's Day and Mother's Day, wedding and event work, and same-day delivery times. Your own flowers in daylight beat any stock photo.
Which social media is best for florists?
Instagram for the photos, Google Business Profile for people searching for flower delivery nearby, and Facebook for local orders and events.
When should a florist start posting for Valentine's Day and Mother's Day?
Three to four weeks before, with the order deadline, then a reminder a week out and a last call. You can schedule all three in one message while it is still quiet.
Can I post a photo before a delivery goes out?
Yes. Send the photo and a line to your assistant from your phone. Approve the draft and it is published or scheduled. For example: “Today's designer's choice, wrapped and ready”.
Arrange the flowers. We'll handle the posting.
