What are good examples of Google Business Profile posts?
A good Google Business Profile post is one or two sentences, leads with what the searcher gets, shows a real photo and ends with a button to call, book or learn more. The examples below cover the five kinds that suit almost any business.
An offer
"Brake check this Saturday, 8 am to 2 pm. No appointment needed." Button: Call.
It works because the offer and the time come first, and the button is the next step.
A finished job or a new product
"New this week: a paver patio in three days, start to finish." With one photo, taken in daylight. Button: Learn more.
Your own photo does more than any stock image; it shows the standard of your work.
A change of hours
"We are closed Monday for the holiday and back Tuesday at 8."
Post it a few days ahead. A searcher who sees current hours trusts the rest of the profile.
An event
"Live music this Friday from 7. Kitchen open until 10." Button: Book.
Give the day, the time and what to do about it. Take the post down, or let it expire, once the day has passed.
A tip that answers a question
"Not sure where your main water shut-off is? It is usually where the supply line enters the house. Find it before you need it."
A short answer to a question you hear every week shows you know the work, and it is still true next month.
What every good post has in common
- It says the useful thing in the first sentence.
- It has a real photo of your own place or work.
- It gives one next step, with a button rather than a phone number in the text.
- It is true today: no expired offers, no old hours.
Keeping it up
One update a week is enough. With Spica Post you say the news to your assistant, approve the draft, and the update is published to your profile along with your other accounts.
Related
Your next post, drafted from one sentence.
Works with the assistant you already use: Claude, ChatGPT, Gemini, Grok and more.
