How do I keep my Google Business Profile active?
The short answer
Add one update and one new photo each week, check that your hours are right, and reply to new reviews. That is enough to show anyone who finds you that the business is open and paying attention.
The weekly routine
- Post one update: an offer, recent work or a change to hours.
- Add one photo you took yourself.
- Check this week's hours, especially around holidays.
- Reply to any new reviews.
Taking the first step off your list
With Spica Post, the weekly update is scheduled along with your social posts, so the profile stays current even in a busy week.
Five updates that are always true
What is new this week. A photo of recent work. Your hours for the next holiday. An offer with an end date. An answer to a question customers ask.
What about reviews
Reply to them yourself, in Google. Spica Post publishes updates to your profile; it does not answer reviews for you.
Related
Reviewed 3 October 2026.
One update a week, without having to remember it.
Works with the assistant you already use: Claude, ChatGPT, Gemini, Grok and more.
