How do I schedule Google Business Profile posts?
Google Business Profile publishes an update as soon as you write it; it has no built-in scheduler. To schedule posts in advance you need a publishing tool connected to your profile. With Spica Post you tell your AI assistant what to post and when, and the update goes out at that time.
Why you need a tool
When you add an update from Google Search or Maps, it goes live straight away. That works for today's news, but it means remembering to do it every week. A scheduling tool holds the update and publishes it at the time you chose.
How to do it with Spica Post
- Connect your Google Business Profile by signing in to Google and approving access.
- Add your Spica Post link to your assistant: Claude, ChatGPT, Gemini, Grok or another.
- Say what to post and when: "Post our winter hours to Google on Friday at 9am."
- Read the draft and approve it.
- The update is published at that time and you get the link.
What to schedule
Changes to your hours, this week's offer, a recent job with a photo, an upcoming event. One update a week is enough to keep the profile looking active.
A month of updates, planned in one go
- Week one: this month's offer, with the date it ends.
- Week two: a photo of a finished job or a new product.
- Week three: your hours for the coming holiday, or an event.
- Week four: a two-sentence tip that answers a question customers ask.
Mistakes to avoid
Posting only when business is slow, so the profile goes quiet in your busiest months.
Putting a phone number in the text. Google can reject the post; use the call button.
Leaving an offer up after it has ended.
Related
Reviewed 3 October 2026.
Say it on Monday. It's out on Friday at nine.
Works with the assistant you already use: Claude, ChatGPT, Gemini, Grok and more.
