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Close the file. Your answers post themselves.

Social media for title and closing companies, done by asking.

Agents send the contract to whoever stays in front of them. Answer one closing question a week, and every account shows you know the file before it reaches your desk.

A smiling woman with curly blonde hair in a sage blazer holding up a ring of house keys with a sealed document folder under her arm, beside the robot in a necktie with a clipboard of signing papers and a pen

The request: Post what to bring to a closing, every Monday at 9.

  1. Mon · 9:00 amWhat to bring to your closing: ID, funds and your questionsLinkedInFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 12:00 pmWhat a title search looks for, in plain wordsLinkedInFacebook PagesScheduled
  3. Fri · 4:00 pmClosed this week: a first home in Miami LakesFacebook PagesInstagramScheduled

Less admin for title and closing companies.

  • Before: The same call every day: what is title insurance, and who pays for it

    Now: Answered once a week in plain words, on every account.

  • Before: Nine files closed this month, and nobody outside the office knows

    Now: One closing a week, without names or addresses, scheduled for Friday.

  • Before: Buyers arrive without ID or the wiring details

    Now: What to bring to the table, posted every Monday.

Get an hour a week back at the closing table.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the closing table, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Close the file. The week is already scheduled.

  1. Mon9:00 amWhat to bring to your closing: ID, funds and your questionsLinkedIn, Facebook, Google
  2. Tue
  3. Wed12:00 pmWhat a title search looks for, in plain wordsLinkedIn, Facebook
  4. Thu
  5. Fri4:00 pmClosed this week: a first home in Miami LakesFacebook, Instagram
  6. Sat
  7. Sun5:00 pmWire fraud: our wiring instructions never change by emailLinkedIn, Facebook, Google

An illustration. The business and its posts are made up.

Social media post ideas for title and closing companies.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Post what to bring to a closing, every Monday at 9.”

Start with
LinkedIn, then Google Business Profile
Post most
One closing question a week
Best photo
Keys on the table, no papers readable
Never skip
The wire fraud warning
  • One question, answered

    What title insurance is. Who picks the title company. One a week.

  • What to bring

    ID, funds, how the wire works. It saves a rescheduled closing.

  • Closed this week

    A first home, a refinance. No names, no addresses.

  • Wire fraud warnings

    Say how you send wiring instructions, and that they never change by email.

  • For agents and lenders

    Mobile closings, turn times, where to send the contract.

  • In Spanish

    El cierre, el seguro de título. Many buyers ask in Spanish first.

Post ideas for every profession

Title companies: why your Google profile matters.

Buyers and agents look for a title company near the property. A Google Business Profile with your services, where you close and plain answers to what buyers ask puts your name on the contract.

Asked by title and closing companies.

What should a title company post on social media?

A closing question answered in plain words, what to bring to the table, a closing a week without names or addresses, and a standing warning about wire fraud. Agents and lenders remember the office that explains things.

Which social media works for title and escrow companies?

LinkedIn for agents and lenders, Facebook for buyers and sellers, and Google Business Profile for people searching near the property.

Can a title company post about a closing?

Yes, without names, addresses or figures, unless the client has agreed in writing. Keys on the table say enough.

Can I schedule a month of answers at once?

Yes. Give your assistant the questions you hear most, and one is drafted for each week. Approve them, and they go out on the days you chose.

Close the file. We'll handle the posting.

Get started