Who it's forThai groceriesLeer en español
Bundle the herbs. This week's delivery posts itself.
Social media for Thai grocery stores, done by asking.
Someone is cooking a curry tonight and needs basil that has not wilted. Post the morning the herbs come in, and the cooks arrive the same day.
The request: Thai basil and lemongrass came in today. Post it now.
- Tue · 9:00 amFresh today: Thai basil, lemongrass and bird's-eye chilliesFacebook PagesInstagramGoogle Business ProfileScheduled
- Thu · 12:00 pmFish sauce and rice noodles, back on the shelfFacebook PagesInstagramGoogle Business ProfileScheduled
- Sat · 9:00 amEverything for a green curry: the whole listFacebook PagesInstagramGoogle Business ProfileScheduled
Less admin for Thai grocery stores.
Before: Fresh Thai basil on Tuesday, and people came looking on Saturday
Now: The herb delivery posted the morning it arrives.
Before: One shop for two counties, and nobody knows what you carry
Now: The shelf, one item at a time, each week.
Before: A cook leaves with half a recipe
Now: The whole list for one dish, posted once a week.
Get an hour a week back in the herb aisle.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the herb aisle, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Bundle the herbs. The week is already scheduled.
- Mon
- Tue9:00 amFresh today: Thai basil, lemongrass and bird's-eye chilliesFacebook, Instagram, Google
- Wed
- Thu12:00 pmFish sauce and rice noodles, back on the shelfFacebook, Instagram
- Fri
- Sat9:00 amEverything for a green curry: the whole listFacebook, Instagram, Google
- Sun5:00 pmThis week's hours, and when the next delivery landsFacebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for Thai grocery stores.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Thai basil and lemongrass came in today. Post it now.”
- Start with
- Facebook, then Google Business Profile
- Post most
- Fresh herbs, the day they arrive
- Best photo
- The herbs, bundled, in daylight
- Never skip
- The next delivery day
Fresh herbs
The morning they arrive.
Back on the shelf
Fish sauce, noodles, curry paste.
One dish, the whole list
Everything a cook needs for tonight.
Tea and snacks
One at a time.
Delivery days
When the next fresh shipment lands.
What we also carry
If your shelf goes beyond Thailand, say so.
Thai groceries: why your Google profile matters.
People search for a Thai grocery near them when a recipe calls for something the supermarket does not carry. A Google Business Profile with your delivery days, what is on the shelf and your hours saves them a wasted drive.
Asked by Thai grocery stores.
What should a Thai grocery store post on social media?
The morning the fresh herbs arrive, what is back on the shelf, the whole list for one dish, and when the next delivery lands.
Which social media works for a Thai grocery?
Facebook and Instagram for the herbs and the shelf, and Google Business Profile for people searching for an ingredient nearby.
How does a small specialty grocery find new customers?
By answering the search. People look for one ingredient by name; a post that names it, with a photo, is how they find your shop.
Can I post on delivery morning?
Yes. Send a photo of the herbs and one line from your phone. Approve the draft, and it is on every account.
Bundle the herbs. We'll handle the posting.
