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Guide the exercise. The first visit answers post themselves.
Social media for physical therapy clinics, done by asking.
Someone leaves surgery with a prescription for therapy and a list of clinics, and picks the one that answered what they wanted to know. Post whether a referral is needed, the plans you take and what a first visit is like, and that clinic is yours.
The request: Patients ask if they need a referral. Post the answer Monday at 9.
- Mon · 9:00 amDo you need a referral to start: the short answerFacebook PagesInstagramGoogle Business ProfileScheduled
- Wed · 12:00 pmWhat a first visit covers: the evaluation and the planFacebook PagesInstagramGoogle Business ProfileScheduled
- Fri · 9:00 amAfter a knee replacement: what the first weeks of therapy areFacebook PagesInstagramGoogle Business ProfileScheduled
Less admin for physical therapy clinics.
Before: The same two calls all day: do I need a referral, do you take my insurance
Now: Both answered in rotation, in plain words.
Before: Patients who stop coming after three visits
Now: Why the plan has the visits it has, explained every month.
Before: People in pain who do not know therapy is an option
Now: One condition a week: what therapy involves, with no promises.
Get an hour a week back in the therapy gym.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the therapy gym, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Guide the exercise. The week is already scheduled.
- Mon9:00 amDo you need a referral to start: the short answerFacebook, Instagram, Google
- Tue
- Wed12:00 pmWhat a first visit covers: the evaluation and the planFacebook, Instagram
- Thu
- Fri9:00 amAfter a knee replacement: what the first weeks of therapy areFacebook, Google
- Sat
- Sun5:00 pmThe plans we accept, and how to check yoursFacebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for physical therapy clinics.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Patients ask if they need a referral. Post the answer Monday at 9.”
- Start with
- Facebook, then Google Business Profile
- Post most
- Referrals and insurance, answered
- Best photo
- A therapist showing one exercise
- Never skip
- Whether a referral is needed
Referrals
Whether one is needed.
The first visit to therapy
Evaluation, goals, plan.
After surgery
Knee, hip, shoulder: the first weeks.
Plans accepted
The ones you take.
The exercise of the week
Shown by a therapist.
Why the full plan
What the last visits are for.
Physical therapy: why your Google profile matters.
People search for physical therapy near them the week after a surgery or when pain will not go. A Google Business Profile with the conditions you treat, the plans you accept and whether a referral is needed gets the first visit.
Asked by physical therapy clinics.
What should a physical therapy clinic post on social media?
Whether a referral is needed, what a first visit covers, the plans you accept, what therapy after a surgery involves, and an exercise shown by a therapist.
Which social media works for a physical therapy clinic?
Facebook, where patients ask each other, Instagram for the exercises, and Google Business Profile for people searching the week after a surgery.
Can I post patients doing their exercises?
Only with the patient's written authorization. A therapist showing the exercise, or the gym before opening, teaches the same thing with no patient in it.
Should my posts promise results?
No. Say what therapy involves and what it aims for. Results depend on the person, and you approve every post before it goes out.
Guide the exercise. We'll handle the posting.
