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Load the pepito. Tonight's spot posts itself.

Social media for pepito and perro caliente trucks, done by asking.

Your rush starts when the party ends. Post where you are and how late you serve before the night begins, and the after-midnight crowd knows where to go.

A smiling woman with curly blonde hair in a sage apron and cap holding out a loaded pepito under cheese and potato sticks, beside the robot with two sauce bottles and a tray of salchipapa

The request: Same corner tonight, open until three. Post it at 6.

  1. Thu · 6:00 pmOpen tonight until one: pepitos, perros and salchipapasInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Fri · 6:00 pmThe pepito completo, con todoInstagramFacebook PagesScheduled
  3. Sat · 6:00 pmSame corner tonight, serving until threeInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for pepito and perro caliente trucks.

  • Before: Parked on a new corner, and the regulars went to the old one

    Now: Tonight's spot on every account before you light the plancha.

  • Before: People ask at one in the morning whether you are still open

    Now: How late you serve, posted every night.

  • Before: The pepito completo that everyone photographs but you

    Now: One pepito, held out big, posted before the rush.

Get an hour a week back at the trailer window.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the trailer window, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Load the pepito. The week is already scheduled.

  1. Mon
  2. Tue
  3. Wed
  4. Thu6:00 pmOpen tonight until one: pepitos, perros and salchipapasInstagram, Facebook, Google
  5. Fri6:00 pmThe pepito completo, con todoInstagram, Facebook
  6. Sat6:00 pmSame corner tonight, serving until threeInstagram, Facebook, Google
  7. Sun5:00 pmSalchipapa currambera, back this weekInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for pepito and perro caliente trucks.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Same corner tonight, open until three. Post it at 6.”

Start with
Instagram, then Google Business Profile
Post most
Tonight's spot and hours
Best photo
The pepito, held out big
Never skip
How late you serve
  • Tonight's spot

    The corner and the hours, every night you open.

  • How late

    The time you stop serving. Say it plainly.

  • The pepito completo

    Held out big, with everything on it.

  • Perros con todo

    Papita, queso and the sauces.

  • Salchipapas

    Sencilla or loaded. One at a time.

  • After the game

    When the crowd is coming, say you are ready.

Post ideas for every profession

Pepito trucks: why your Google profile matters.

At midnight people search for what is open near them. A Google Business Profile with tonight's hours, your corner and photos of the pepito is how a hungry car finds your window.

Asked by pepito and perro caliente trucks.

What should a pepito or perro caliente truck post on social media?

Tonight's spot, how late you serve, the pepito completo held out big, the perro with everything and the salchipapa. Post before the night starts, when people are deciding where to end it.

Which social media works for a late-night food truck?

Instagram and TikTok for the food, Facebook for the neighbourhood, and Google Business Profile for people searching for what is open now.

When should a late-night truck post?

Around six, before people go out, and again if you move or stay open later than usual.

Can tonight's spot post while I am setting up?

Yes. Send one line from your phone with the corner and the closing time. Approve the draft, and it is on every account.

Load the pepito. We'll handle the posting.

Get started