Bake the bread. The fresh bread posts itself.

Social media for panaderías and Latin bakeries, done by asking.

You've been baking since three in the morning. Say what's coming out of the oven and it's posted before the first customer picks up a tray.

Get started See how it works

Mon · 7:00 amConchas, orejas and cuernitos, warm right nowInstagramFacebook PagesScheduled
Wed · 12:00 pmThis week's cake: tres leches with strawberriesInstagramFacebook PagesGoogle Business ProfileScheduled
Fri · 9:00 amOrder quinceañera and birthday cakes two weeks aheadInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for panaderías and Latin bakeries.

Before: Rosca de Reyes orders arriving on January 5
Now: The order-by post was scheduled before Christmas.
Before: Pan de muerto that only walk-ins knew you made
Now: Posted the first week it's on the shelf.
Before: Custom cakes that leave without a photo being shared
Now: Send the photo before pick-up. It's posted this week.

Get an hour a week back at the bread oven.

Hours a week you spend on social media1 hourWhat an hour of your work earns$60

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the bread oven, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Bake the bread. The week is already scheduled.

Mon7:00 amConchas, orejas and cuernitos, warm right nowInstagram, Facebook
Tue
Wed12:00 pmThis week's cake: tres leches with strawberriesInstagram, Facebook, Google
Thu
Fri9:00 amOrder quinceañera and birthday cakes two weeks aheadFacebook, Instagram, Google
Sat
Sun5:00 pmRosca de Reyes: order by January 3Facebook, Instagram, Google

An illustration. The business and its posts are made up.

Social media post ideas for panaderías and Latin bakeries.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Conchas are warm right now. Post it this morning.”

Start with: Instagram, then Google Business Profile
Post most: Fresh pan dulce and custom cakes
Best photo: A full tray, shot from above
Never skip: Rosca and pan de muerto deadlines

Out of the oven
Say what is warm, and when the next batch comes out.
Seasonal breads
Pan de muerto in late October, Rosca de Reyes for January 6.
Custom cakes
Every finished cake is a post, with the customer's permission.
Order deadlines
How far ahead for a quinceañera, a wedding, a holiday.
The tray
A full tray of pan dulce, shot from above.
Savoury and coffee
Bolillos, empanadas, tamales, café de olla.

Post ideas for every profession

Panaderías: why your Google profile matters.

A panadería is a daily habit for the people nearby and a search for everyone else. A Google Business Profile with this week's photos, current hours and how to order a cake brings new customers through the door.

Asked by panaderías and Latin bakeries.

What should a panadería post on social media?

What is fresh out of the oven, seasonal breads such as pan de muerto and Rosca de Reyes, finished custom cakes, order deadlines, and your hours. Morning posts work best, when the bread is warm.

Which social media is best for a bakery?

Instagram for the photos, Facebook for cake orders and the local community, and Google Business Profile so people searching for a bakery nearby find you open.

Can the posts be in Spanish?

Yes. Your assistant drafts in the language you write to it in, so you can ask for Spanish, English or both, and approve the version you want. For example, “Conchas, orejas and cuernitos, warm right now” can go out in Spanish, English or both.

Can I schedule holiday order reminders ahead?

Yes. Ask for the announcement, a reminder a week before the deadline and a last-call post in one message. All three are scheduled and you can move or cancel them later. For example: “This week's cake: tres leches with strawberries”.