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Take the night shift. The months still open post themselves.

Social media for night nurses, done by asking.

Expecting parents hear about night nurses from friends and start looking a month before the birth, when the good ones are booked. Post the months you still have and what a night covers, and they reserve in the second trimester.

A smiling woman with curly blonde hair in soft sage scrubs and a cream cardigan with a baby bottle, a finger to her lips, beside the robot holding a glowing moon night light and a night log, a hooded bassinet between them

The request: Three weeks in May are still open. Post them Monday at 9.

  1. Mon · 9:00 amDue in April or May: the nights we still haveInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 12:00 pmWhat a night covers, from ten to sixInstagramFacebook PagesScheduled
  3. Fri · 9:00 amWhen to reserve: earlier than you thinkInstagramGoogle Business ProfileScheduled

Less admin for night nurses.

  • Before: Parents who call a week after the birth, when you are booked

    Now: The months you still have, posted every month.

  • Before: People who do not know what a night covers

    Now: A night, hour by hour, in rotation.

  • Before: The first question is always the rate and the minimum

    Now: Your rate and your minimum nights, said plainly.

Get an hour a week back before the night shift.

Your numbers, your sum. Move them and the figures follow.

52 hoursback before the night shift, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Take the night shift. The week is already scheduled.

  1. Mon9:00 amDue in April or May: the nights we still haveInstagram, Facebook, Google
  2. Tue
  3. Wed12:00 pmWhat a night covers, from ten to sixInstagram, Facebook
  4. Thu
  5. Fri9:00 amWhen to reserve: earlier than you thinkInstagram, Google
  6. Sat
  7. Sun5:00 pmThe log parents wake up to: feeds, changes, sleepInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for night nurses.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Three weeks in May are still open. Post them Monday at 9.”

Start with
Instagram, then Google Business Profile
Post most
The months you still have
Best photo
Your bag packed, beside the bassinet
Never skip
How early to reserve
  • Months open

    By due date.

  • A night, hour by hour

    Feeds, changes, settling.

  • The morning log

    What parents read at breakfast.

  • Rates and minimums

    Per night, and how many nights.

  • What you are trained in

    Certifications and experience.

  • Twins

    If you take multiples, say so.

Post ideas for every profession

Night nurses: why your Google profile matters.

Expecting parents search for a night nurse near them in the last months of pregnancy. A Google Business Profile with your training, the areas you cover and the months you have open gets the reservation.

Asked by night nurses.

What should a night nurse post on social media?

The months you still have, what a night covers hour by hour, the log parents receive, your rate and minimum, your training and how early to reserve.

Which social media works for a night nurse?

Instagram, where expecting parents look, Facebook for local parent groups, and Google Business Profile for people searching nearby.

Can I post photos from a family's home?

Never a baby's face or a family's home without the parents' written yes. Your bag packed for the night, the log sheet and the empty bassinet show the work.

I am a newborn care specialist, not a nurse. What do I call myself?

Use the title you hold. Parents search for night nurse, so say in your profile what your training is and what you do, and use the word nurse only if you are licensed as one.

Take the night shift. We'll handle the posting.

Get started