Who it's forIndependent pharmaciesLeer en español
Fill the prescriptions. The flu shot notice goes out anyway.
Social media for independent pharmacies, done by asking.
The queue is at the counter and the phone is on hold. Say what's new this week and your Facebook and Google profile tell the neighbourhood.
The request: Flu shots are in. Walk in any weekday. Post it Monday.
- Mon · 9:00 amFlu shots are in: walk in any weekday, 9 to 5Facebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 12:00 pmFree delivery within five miles. Call to set it upFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 9:00 amTransferring most prescriptions takes one phone callFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for independent pharmacies.
Before: Flu shots available for weeks before anyone knew
Now: Announced the day the vaccine arrives, with walk-in times.
Before: Free delivery that half your customers have never heard of
Now: Posted on every account, and again each month.
Before: Holiday hours taped to the door
Now: Hours posted to Google and Facebook a week ahead.
Get an hour a week back behind the pharmacy counter.
Your numbers, your sum. Move them and the figures follow.
52 hoursback behind the pharmacy counter, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Fill the prescriptions. The week is already scheduled.
- Mon9:00 amFlu shots are in: walk in any weekday, 9 to 5Facebook, Google, Instagram
- Tue
- Wed12:00 pmFree delivery within five miles. Call to set it upFacebook, Google
- Thu
- Fri9:00 amTransferring most prescriptions takes one phone callFacebook, Google
- Sat
- Sun5:00 pmClosed Thursday for the holiday. Refill by WednesdayFacebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for independent pharmacies.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Flu shots are in. Walk in any weekday. Post it Monday.”
- Start with
- Facebook and Google Business Profile
- Post most
- Vaccines and services
- Best photo
- The pharmacist, at the counter, by name
- Never skip
- Holiday hours and refill reminders
Vaccines
What is in stock, who it is for, and when to walk in.
Services people don't know about
Delivery, compounding, blister packs, medication reviews.
Switching is easy
How to transfer a prescription, in two sentences.
Meet the pharmacist
The person who knows your name is your advantage over a chain.
Seasonal reminders
Allergy season, sunscreen, refills before a holiday.
Hours and closures
Holiday hours, and when to refill beforehand.
Independent pharmacies: why your Google profile matters.
People pick the pharmacy closest to home and stay for years. When someone new to the area searches nearby, a Google Business Profile with current hours, the services you offer and a recent update shows what a chain cannot.
Asked by independent pharmacies.
What should an independent pharmacy post on social media?
Vaccine availability, services such as delivery and compounding, how to transfer a prescription, pharmacist introductions, seasonal reminders, and holiday hours. Keep health information general and never share anything about a patient.
Which social media is best for a pharmacy?
Facebook and Google Business Profile. Local residents follow news on Facebook, and Google is where people check your hours and services.
Can we post about prescription medicines?
Follow the federal and state advertising and privacy rules for pharmacies. The safest posts are about your services, hours and vaccines, not about specific prescription drugs. You approve every post before it goes out.
Who at the pharmacy does the posting?
Whoever you choose, such as the pharmacist or a technician. One person messages the assistant with the week's news and approves the drafts. Nothing goes out without that approval.
Fill the prescriptions. We'll handle the posting.
