Who it's forIce cream shopsLeer en español
Scoop the ice cream. The flavor of the week posts itself.
Social media for ice cream shops and paleterías, done by asking.
The first hot Saturday puts a line down the block. Say this week's flavours once and they're posted before the sun is out.
The request: Open until 10 tonight and tomorrow. Tell everyone.
- Mon · 12:00 pmFlavour of the week: roasted peach and brown butterInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 3:00 pmPaletas today: mango con chile, fresa con crema, cocoInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 2:00 pmHot weekend: open until 10 tonight and tomorrowInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for ice cream shops and paleterías.
Before: A new flavour gone before most people heard of it
Now: Announced the morning it goes in the case.
Before: Opening day of the season known only to people driving past
Now: The opening day post was scheduled two weeks ahead.
Before: A heat wave and you forgot to say you're open late
Now: One message posts tonight's extended hours everywhere.
Get an hour a week back at the scoop counter.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the scoop counter, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Scoop the ice cream. The week is already scheduled.
- Mon12:00 pmFlavour of the week: roasted peach and brown butterInstagram, Facebook, Google
- Tue
- Wed3:00 pmPaletas today: mango con chile, fresa con crema, cocoInstagram, Facebook
- Thu
- Fri2:00 pmHot weekend: open until 10 tonight and tomorrowInstagram, Facebook, Google
- Sat
- Sun5:00 pmIce cream cakes: order three days aheadFacebook, Instagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for ice cream shops and paleterías.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Open until 10 tonight and tomorrow. Tell everyone.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Flavour of the week and hot-day hours
- Best photo
- One scoop or paleta, in daylight
- Never skip
- Opening day of the season
Flavour of the week
What it is, and how long it will last.
What's in the case
A photo of today's flavours or paletas, labelled.
Hot-day hours
Say when you are staying open late.
Season opening and closing
First day, last day, winter hours.
Cakes and catering
Birthday cakes, paleta carts, party tubs.
How it's made
Fresh fruit going in, a batch coming out of the machine.
Ice cream shops: why your Google profile matters.
Ice cream is decided on the spot, by someone nearby on a warm evening. A Google Business Profile with current hours, this week's flavours and bright photos brings the walk past your door inside.
Asked by ice cream shops and paleterías.
What should an ice cream shop post on social media?
The flavour of the week, a photo of what is in the case, extended hours on hot days, season opening and closing dates, and how to order cakes. Post when the weather turns warm.
Which social media is best for an ice cream shop or paletería?
Instagram for the photos, Facebook for families and local groups, and Google Business Profile so people nearby can see you are open.
Can the posts be in Spanish?
Yes. Your assistant drafts in the language you write to it in, so you can ask for Spanish, English or both, and approve the version you want. For example, “Flavour of the week: roasted peach and brown butter” can go out in Spanish, English or both.
Can I announce opening day ahead of time?
Yes. Ask for the announcement, a reminder the day before and a day-of post in one message. All three are scheduled and you can move or cancel them later. For example: “Paletas today: mango con chile, fresa con crema, coco”.
Scoop the ice cream. We'll handle the posting.
