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Shave the ice. Today's cholado posts itself.
Social media for fruterías and raspado shops, done by asking.
When the afternoon turns hot, people decide in a minute where to stop. Post what is cold and ready before the school run, and they stop at yours.
The request: It's hot out: cholados until ten tonight. Post it at 3.
- Mon · 12:00 pmToday's fruit: mango, papaya and watermelon, cut to orderInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 3:00 pmCholado of the week: maracuyá, strawberry and condensed milkInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 3:00 pmOpen late tonight: raspados until tenInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for fruterías and raspado shops.
Before: The mango came in perfect today, and nobody outside the shop knows
Now: Today's fruit on every account before the afternoon rush.
Before: A new cholado on the menu for a month, ordered by six people
Now: The cholado of the week, with a photo, every Wednesday.
Before: Open late on hot nights, and people assume you closed at seven
Now: Tonight's hours, posted the same afternoon.
Get an hour a week back behind the fruit counter.
Your numbers, your sum. Move them and the figures follow.
52 hoursback behind the fruit counter, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Shave the ice. The week is already scheduled.
- Mon12:00 pmToday's fruit: mango, papaya and watermelon, cut to orderInstagram, Facebook, Google
- Tue
- Wed3:00 pmCholado of the week: maracuyá, strawberry and condensed milkInstagram, Facebook
- Thu
- Fri3:00 pmOpen late tonight: raspados until tenInstagram, Facebook, Google
- Sat
- Sun1:00 pmFresas con crema, obleas and merengón for the afternoonInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for fruterías and raspado shops.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “It's hot out: cholados until ten tonight. Post it at 3.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Today's fruit and the cholado
- Best photo
- One cup, held up in daylight
- Never skip
- Tonight's hours on hot days
Today's fruit
What is ripe and cut to order right now.
The cholado
One cup, held up in daylight, with what is in it.
Raspado flavours
The syrups you make in house.
Fresas con crema and obleas
The sweet cravings, one at a time.
Jugos and licuados
In water or in milk. Say which fruits are in.
Hot-day hours
How late you are open tonight.
Fruterías: why your Google profile matters.
A raspado is bought on the way past, so people choose the counter nearest them. A Google Business Profile with photos of your cups, your menu and tonight's hours catches the family already in the car.
Asked by fruterías and raspado shops.
What should a frutería or raspado shop post on social media?
Today's fruit, the cholado of the week, your raspado flavours, the sweet cravings and how late you are open. One cup held up in daylight does more than a menu board.
Which social media works for a frutería?
Instagram and TikTok for the cups, Facebook for the neighbourhood, and Google Business Profile for people searching for raspados nearby.
When should a raspado shop post?
Early in the afternoon, before school lets out, and again when you decide to stay open late. Heat sells the cup; your post says where.
Can I post from behind the counter?
Yes. Send a photo of the cup and one line from your phone. Approve the draft, and it is on every account.
Shave the ice. We'll handle the posting.
