Who it's forFreight forwardersLeer en español
Load the container. This week's sailings post themselves.
Social media for freight forwarders, done by asking.
A shipper picks the forwarder whose next sailing fits the order. Post your weekly cut-offs and the routes you run, and importers plan around you instead of asking three companies for a date.
The request: Saturday's sailing closes Friday at noon. Post it Thursday at 9.
- Mon · 8:00 amThis week's sailings, and the cut-off for eachLinkedInFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmConsolidated cargo: share a container, pay for your spaceLinkedInFacebook PagesGoogle Business ProfileScheduled
- Thu · 9:00 amReceiving closes Friday at noon for Saturday's sailingLinkedInFacebook PagesGoogle Business ProfileScheduled
Less admin for freight forwarders.
Before: The same email every Monday: when does the next container leave
Now: This week's sailings and cut-offs, posted every Monday.
Before: Small shippers who think they need a full container
Now: Consolidated cargo explained, with the cut-off, every month.
Before: Routes you serve that nobody knows you serve
Now: One country a week, with what you handle at destination.
Get an hour a week back on the loading dock.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the loading dock, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Load the container. The week is already scheduled.
- Mon8:00 amThis week's sailings, and the cut-off for eachLinkedIn, Facebook, Google
- Tue
- Wed12:00 pmConsolidated cargo: share a container, pay for your spaceLinkedIn, Facebook
- Thu9:00 amReceiving closes Friday at noon for Saturday's sailingLinkedIn, Facebook, Google
- Fri
- Sat
- Sun5:00 pmDoor to door, with customs at destinationLinkedIn, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for freight forwarders.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Saturday's sailing closes Friday at noon. Post it Thursday at 9.”
- Start with
- LinkedIn, then Google Business Profile
- Post most
- This week's cut-offs
- Best photo
- A wrapped pallet at the container doors
- Never skip
- Your receiving hours
This week's sailings
Each route, with its cut-off.
Consolidated cargo
What sharing a container is, and who it suits.
One country a week
What you handle there, customs included.
Pick-up and repacking
From any supplier in the country.
Household moves
Door to door, overseas.
Oversized cargo
Machinery and vehicles, and how to quote them.
Freight forwarders: why your Google profile matters.
Importers and exporters search for a freight forwarder near the port when a supplier is ready to ship. A Google Business Profile with your routes, your receiving hours and this week's cut-off gets the quote request.
Asked by freight forwarders.
What should a freight forwarder post on social media?
This week's sailings and cut-offs, consolidated cargo explained, the countries you serve and what you handle at destination, and your receiving hours.
Which social media works for a freight forwarder?
LinkedIn, where importers and exporters look, Facebook for small shippers and families moving abroad, and Google Business Profile for searches nearby.
Should I post rates?
Post the cut-offs and the routes, and how to ask for a quote. Rates move with the market, and a stale number costs you more than none.
Can posts go out while the warehouse is receiving?
Yes. Plan the week with your assistant on Monday. Each post goes out at its time, and you change one with a message from the dock.
Load the container. We'll handle the posting.
