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Fill the pastry case. The warm pastelitos post themselves.

Social media for Cuban bakeries, done by asking.

The first tray of pastelitos is out before the sun is. Say what is warm and it's posted before the morning line reaches the counter.

A smiling woman with curly blonde hair in a baker's hat and green apron holding a tray of pastelitos de guayaba and croquetas, beside the robot in a baker's hat with a loaf of pan cubano and a small cup of coffee

The request: The pastelitos de guayaba just came out. Post it before the line forms.

  1. Mon · 6:30 amWarm pastelitos de guayaba y quesoInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 3:00 pmCroquetas de jamón and a cortadito for the afternoonInstagramFacebook PagesScheduled
  3. Fri · 9:00 amParty platters for the weekend: order by Friday noonInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for Cuban bakeries.

  • Before: Party platters ordered the day before the party

    Now: The order-ahead post was scheduled the week before.

  • Before: Warm pastelitos de guayaba that only the line knew about

    Now: Say it once. It's posted while the tray is still hot.

  • Before: A Google profile still showing last year's hours

    Now: This week's photos and today's hours, where people search.

Get an hour a week back at the pastry case.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the pastry case, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Fill the pastry case. The week is already scheduled.

  1. Mon6:30 amWarm pastelitos de guayaba y quesoInstagram, Facebook, Google
  2. Tue
  3. Wed3:00 pmCroquetas de jamón and a cortadito for the afternoonInstagram, Facebook
  4. Thu
  5. Fri9:00 amParty platters for the weekend: order by Friday noonFacebook, Instagram, Google
  6. Sat
  7. Sun8:00 amPan cubano out of the oven, tostada at the counterInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for Cuban bakeries.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “The pastelitos de guayaba just came out. Post it before the line forms.”

Start with
Google Business Profile, then Instagram
Post most
Warm pastelitos and party platters
Best photo
The pastry case, full, first thing
Never skip
Holiday platter deadlines
  • Warm from the oven

    Pastelitos de guayaba, queso, carne and coco, the minute a tray comes out.

  • Party platters

    Croquetas, pastelitos and bocaditos by the tray, and how far ahead to order.

  • The cafecito counter

    Colada, cortadito, café con leche and a tostada.

  • Pan cubano

    The long loaves coming out, and when the next batch is due.

  • Cakes

    Every finished birthday cake is a post, with the customer's permission.

  • Holiday orders

    Nochebuena, Mother's Day, graduations: say the order-by date early.

Post ideas for every profession

Cuban bakeries: why your Google profile matters.

A Cuban bakery lives on its regulars and on whoever is searching for pastelitos nearby right now. A Google Business Profile with this week's photos, today's hours and how to order a platter brings that second group to the counter.

Asked by Cuban bakeries.

What should a Cuban bakery post on social media?

What is warm right now: pastelitos, croquetas and pan cubano. Then party platters and how far ahead to order them, finished cakes, the cafecito counter, and your hours. Early morning and mid-afternoon work best, when people want a cafecito.

Which social media is best for a Cuban bakery?

Instagram for the pastry case, Facebook for platter and cake orders from the neighbourhood, and Google Business Profile so people searching for pastelitos nearby find you open.

Can the posts be in Spanish?

Yes. Your assistant drafts in the language you write to it in, so you can ask for Spanish, English or both, and approve the version you want. For example, “Warm pastelitos de guayaba y queso” can go out in Spanish, English or both.

Can I schedule party platter reminders before a holiday?

Yes. Ask for the announcement, a reminder a few days before the order-by date and a last-call post in one message. All three are scheduled and you can move or cancel them later.

Fill the pastry case. We'll handle the posting.

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