Who it's forCraft breweriesLeer en español
Brew the beer. What's on tap posts itself.
Social media for craft breweries and taprooms, done by asking.
Brew day starts at five and the taproom closes at eleven. Say what's pouring this week once and it's posted on every account.
The request: Can release tomorrow at noon. Announce it at 12 today.
- Mon · 12:00 pmThis week: trivia Tuesday, tacos Thursday, live music SaturdayInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 4:00 pmNew on tap: a hazy IPA with Citra and MosaicInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 12:00 pmCan release tomorrow at noon: four-packs, limit twoInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for craft breweries and taprooms.
Before: A can release announced the morning it goes on sale
Now: Announced a week ahead, with a day-before reminder.
Before: Which food truck is here tonight? Asked forty times a day
Now: The week's trucks posted every Monday.
Before: The tap list changing and the internet never knowing
Now: One message updates every account when a keg kicks.
Get an hour a week back in the brewhouse.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the brewhouse, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Brew the beer. The week is already scheduled.
- Mon12:00 pmThis week: trivia Tuesday, tacos Thursday, live music SaturdayInstagram, Facebook
- Tue
- Wed4:00 pmNew on tap: a hazy IPA with Citra and MosaicInstagram, Facebook, Google
- Thu
- Fri12:00 pmCan release tomorrow at noon: four-packs, limit twoInstagram, Facebook, Google
- Sat
- Sun1:00 pmPatio's open, dogs welcome, until 8Instagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for craft breweries and taprooms.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Can release tomorrow at noon. Announce it at 12 today.”
- Start with
- Instagram and Facebook
- Post most
- New on tap and the week's events
- Best photo
- A full glass, backlit, on the bar
- Never skip
- Release day reminders
What's on tap
The new one, the style, and what it tastes like in plain words.
Releases
The date, the time, the limit. Announce early and remind.
The week's events
Trivia, music, run club, food trucks.
Brew day
Hops going in, the mash, the canning line.
The taproom
Patio open, dogs welcome, kids until what time.
Where to find it
Where your state allows it, a plain list of the shops and bars that carry your beer. No prices, and no single retailer singled out.
Why being findable tonight matters.
People look for a brewery nearby when they are deciding where to go tonight. A Google Business Profile with current hours, this week's events and what's on tap makes yours the answer.
Asked by craft breweries and taprooms.
What should a brewery post on social media?
What is new on tap, can release dates, the week's events and food trucks, brew day photos, and taproom hours. Write for adults 21 and over, and follow your state's alcohol advertising rules and each platform's.
Which social media is best for a craft brewery?
Instagram for releases and the taproom, Facebook for events, and Google Business Profile for people searching for a brewery nearby.
Can I schedule a can release announcement for an exact time?
Yes. Give the date and time and it is scheduled for then on every account. You can add a reminder the day before in the same message. For example: “New on tap: a hazy IPA with Citra and Mosaic”.
Can I post the week's events at once?
Yes. List the events and the days, and each one is drafted and scheduled for the right time on each account. You can change or cancel any of them later by asking.
Brew the beer. We'll handle the posting.
