Who it's forCoffee shopsLeer en español
Pull the shots. The seasonal drink posts itself.
Social media for independent coffee shops, done by asking.
The line is to the door from seven until ten. Say what's new on the menu once and it's posted before the first cup is poured.
The request: Cardamom rose latte is new this week. Post it at 7.
- Mon · 7:00 amNew this week: cardamom rose latte, hot or icedInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 7:30 amIn the case today: almond croissants and guava danishInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 2:00 pmOn the shelf: a washed Ethiopian from our roasterInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for independent coffee shops.
Before: The autumn menu launching with no announcement
Now: Scheduled a week ahead, posted the morning it starts.
Before: Pastries selling out and regulars arriving to an empty case
Now: "Croissants are out" on every account in a minute.
Before: New winter hours that Google never heard about
Now: Hours posted to Google along with the rest.
Get an hour a week back behind the espresso machine.
Your numbers, your sum. Move them and the figures follow.
52 hoursback behind the espresso machine, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Pull the shots. The week is already scheduled.
- Mon7:00 amNew this week: cardamom rose latte, hot or icedInstagram, Facebook, Google
- Tue
- Wed7:30 amIn the case today: almond croissants and guava danishInstagram, Facebook
- Thu
- Fri2:00 pmOn the shelf: a washed Ethiopian from our roasterInstagram, Facebook
- Sat
- Sun5:00 pmNew hours from Monday: open at 6:30Facebook, Instagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for independent coffee shops.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Cardamom rose latte is new this week. Post it at 7.”
- Start with
- Instagram, then Google Business Profile
- Post most
- The seasonal drink and today's pastries
- Best photo
- One drink on the counter, morning light
- Never skip
- Changes to opening hours
The seasonal drink
One drink, one photo, what's in it.
Today's pastries
What's in the case, and when it's gone.
The beans
Where they are from, who roasted them, what they taste like.
The people
The barista who knows everyone's order.
Events
Latte art nights, open mics, markets, a local artist on the walls.
Hours and closures
Earlier openings, holidays, the day the machine is serviced.
Coffee shops: why your Google profile matters.
"Coffee near me" is searched by people already walking. A Google Business Profile with current hours, real photos of your drinks and this week's update is what brings them through your door and not the chain's.
Asked by independent coffee shops.
What should a coffee shop post on social media?
The seasonal drink, what is in the pastry case, the beans you are pouring, the people behind the bar, events, and changes to your hours. Photos from your own counter beat stock photos of latte art.
Which social media is best for an independent coffee shop?
Instagram for the drinks and the room, and Google Business Profile for people searching for coffee nearby. Facebook is useful for events and the neighbourhood.
How often should a coffee shop post?
Three or four times a week works well: a drink, the pastry case, something about the people or the beans, and any change to hours. One message can schedule the whole week.
Can I post before we open?
Yes. Schedule the post for the time you choose, or send a photo to your assistant from your phone during set-up. Approve the draft and it is published.
Pull the shots. We'll handle the posting.
