Run the tunnel. Today's deal goes out anyway.

Social media for car washes, done by asking.

The first sunny day after a week of rain puts cars around the block. Say today's deal once and every account has it before the line forms.

Get started See how it works

Mon · 8:00 amPollen's here: unlimited washes for one monthly priceFacebook PagesInstagramGoogle Business ProfileScheduled
Wed · 12:00 pmSun's out after the rain: top wash at half price todayFacebook PagesGoogle Business ProfileScheduled
Fri · 9:00 amFree vacuums all weekend with any washFacebook PagesInstagramGoogle Business ProfileScheduled

Less admin for car washes.

Before: The first sunny day after rain, and no post
Now: One message puts today's deal on every account.
Before: A membership plan most customers have never heard of
Now: Posted every few weeks, on schedule, with the price.
Before: Closed for weather, and cars pulling in anyway
Now: The closure is on Google and Facebook in a minute.

Get an hour a week back at the tunnel.

Hours a week you spend on social media1 hourWhat an hour of your work earns$60

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the tunnel, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Run the tunnel. The week is already scheduled.

Mon8:00 amPollen's here: unlimited washes for one monthly priceFacebook, Instagram, Google
Tue
Wed12:00 pmSun's out after the rain: top wash at half price todayFacebook, Google
Thu
Fri9:00 amFree vacuums all weekend with any washFacebook, Instagram, Google
Sat
Sun5:00 pmSalt on the roads this week: undercarriage rinse includedFacebook, Google

An illustration. The business and its posts are made up.

Social media post ideas for car washes.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Sun's out. Top wash half price today. Post it now.”

Start with: Google Business Profile, then Facebook
Post most: Weather-day deals and memberships
Best photo: A clean car leaving the tunnel
Never skip: The first sunny day after rain

Weather days
After rain, after snow, in pollen season. Post that morning.
Memberships
The price, what it covers, how to join at the pay station.
Today's deal
One offer, one day.
What's new
New brushes, ceramic sealant, more vacuums, a second lane.
Fundraisers
Teams and schools. They bring their whole community.
Hours and closures
Freezing days, maintenance, holidays.

Post ideas for every profession

Car washes: why your Google profile matters.

A car wash is chosen on the drive, by whoever is close and open. A Google Business Profile with current hours, today's deal and a recent update is what a driver sees when they search.

Asked by car washes.

What should a car wash post on social media?

Weather-day deals, membership offers, new equipment or services, fundraisers, and your hours and closures. Timing is everything: post the morning the weather turns.

Which social media is best for a car wash?

Google Business Profile and Facebook. Drivers check Google for hours and deals, and Facebook reaches the neighbourhood.

Can I post a deal the same morning?

Yes. Tell your assistant the deal, approve the draft, and it is published to every account straight away.

Can I post Google offers as well as updates?

Yes. Google Business Profile is one of the accounts you can connect, so updates and offers go there along with Facebook and Instagram. For example: “Sun's out after the rain: top wash at half price today”.