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Hook the car. Tonight's coverage posts itself.

Social media for towing companies, done by asking.

You're on the shoulder at two in the morning, not at a desk. Say you're running tonight and where, and your accounts say it for you.

A smiling woman with curly blonde hair in a hi-vis vest and cap holding a tow hook and chain, beside the robot in a hi-vis vest with a traffic cone and a torch

The request: Snow tonight. Extra trucks on the highway. Post it at 4.

  1. Mon · 7:00 am24-hour towing and roadside, all weekFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 12:00 pmFlatbed recovery: a lowered car out of a ditch, no damageFacebook PagesGoogle Business ProfileInstagramScheduled
  3. Fri · 4:00 pmSnow tonight: extra trucks on the highway corridorFacebook PagesGoogle Business ProfileScheduled

Less admin for towing companies.

  • Before: A snowstorm and no word that your trucks are out

    Now: One message posts tonight's coverage on every account.

  • Before: A Google profile that doesn't say you run 24 hours

    Now: Hours and coverage, posted to Google every week.

  • Before: Flatbed and heavy-duty work nobody knows you do

    Now: Each unusual job becomes a post, with the truck that did it.

Get an hour a week back on the tow truck.

Your numbers, your sum. Move them and the figures follow.

52 hoursback on the tow truck, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Hook the car. The week is already scheduled.

  1. Mon7:00 am24-hour towing and roadside, all weekFacebook, Google
  2. Tue
  3. Wed12:00 pmFlatbed recovery: a lowered car out of a ditch, no damageInstagram, Facebook, Google
  4. Thu
  5. Fri4:00 pmSnow tonight: extra trucks on the highway corridorFacebook, Google
  6. Sat10:00 amTip: what to do while you wait on the shoulderFacebook, Instagram
  7. Sun

An illustration. The business and its posts are made up.

Social media post ideas for towing companies.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Snow tonight. Extra trucks on the highway. Post it at 4.”

Start with
Google Business Profile, then Facebook
Post most
Coverage, hours and weather nights
Best photo
Your truck, loaded, in daylight
Never skip
The evening before a storm
  • Coverage and hours

    The towns and highways you cover, and that you answer at night.

  • Weather nights

    Snow, ice, floods. Say you are running before it starts.

  • Recoveries

    A clean winch-out or a heavy-duty job shows what you can handle.

  • Roadside services

    Jump starts, lockouts, tire changes, fuel.

  • Safety tips

    Where to stand, what to tell the dispatcher.

  • The fleet

    Flatbeds, wreckers, the new truck.

Post ideas for every profession

Towing companies: why your Google profile matters.

Nobody plans a tow. They search on a phone at the roadside and call the first company that looks open now. A Google Business Profile with 24-hour coverage stated, a recent update and real photos of your trucks gets that call.

Asked by towing companies.

What should a towing company post on social media?

Your coverage area and hours, availability during bad weather, photos of recoveries, the roadside services you offer, and short safety tips. Clear, current availability matters more than anything else.

Which social media is best for a towing company?

Google Business Profile, by a wide margin, because tows are searched for in the moment. Facebook is second, for local groups and weather nights.

Does a towing company need to post regularly?

A weekly update on your Google Business Profile is enough to show you are operating. Add a post whenever conditions change, such as a storm or extended holiday coverage.

Can I post from the truck?

Yes. Message your assistant from your phone with a photo and a line. It drafts a post for each account, and nothing is published until you approve it. For example: “Flatbed recovery: a lowered car out of a ditch, no damage”.

Hook the car. We'll handle the posting.

Get started