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Build the shortlist. This week's specials post themselves.
Social media for apartment locators, done by asking.
A renter with a lease ending in a month scrolls through listings one building at a time. Post the week's specials and what approval takes, and they send you their budget instead.
The request: This week's move-in specials are in. Post the list Friday at 9.
- Fri · 9:00 amThis week's move-in specialsInstagramFacebook PagesTikTokScheduled
- Mon · 6:00 pmIs it really free: who pays an apartment locatorInstagramFacebook PagesTikTokScheduled
- Wed · 12:00 pmWhat you need to be approved, and how fast it goesInstagramFacebook PagesTikTokScheduled
Less admin for apartment locators.
Before: Renters who do not believe the service is free
Now: Who pays you, said plainly, every week.
Before: The same questions in every message: pets, deposit, how fast
Now: One of them answered each week.
Before: Specials that end before anyone hears of them
Now: The week's move-in specials, posted every Friday.
Get an hour a week back between apartment tours.
Your numbers, your sum. Move them and the figures follow.
52 hoursback between apartment tours, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Build the shortlist. The week is already scheduled.
- Mon6:00 pmIs it really free: who pays an apartment locatorInstagram, Facebook
- Tue
- Wed12:00 pmWhat you need to be approved, and how fast it goesInstagram, Facebook, TikTok
- Thu
- Fri9:00 amThis week's move-in specialsInstagram, Facebook, TikTok
- Sat
- Sun5:00 pmMoving with a pet: what to ask before you applyInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for apartment locators.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “This week's move-in specials are in. Post the list Friday at 9.”
- Start with
- Instagram and TikTok
- Post most
- This week's move-in specials
- Best photo
- A bright living room from a tour
- Never skip
- That it is free to the renter
The Friday list
This week's move-in specials.
It is free
The building pays. Say it every week.
Getting approved
Documents, income, how long.
Pets
Which buildings, and what it costs.
Move-in costs
Deposit, fees, first month. The real total.
Your custom list
What to send: budget, bedrooms, date.
Apartment locators: why your Google profile matters.
Renters search for apartments near them a month before a lease ends. A Google Business Profile that says the search is free, with the areas you cover and how to send a budget, gets the message.
Asked by apartment locators.
What should an apartment locator post on social media?
The week's move-in specials, that the service is free to the renter and who pays, what approval takes, which buildings take pets, and what moving in really costs.
Which social media works for an apartment locator?
Instagram and TikTok, where renters look at apartments, and Facebook for families moving. Google Business Profile for people searching nearby.
Can I post photos of the buildings?
Use photos the property gives you, or your own from a tour, and check each special is still on before the post goes out. You approve every draft.
Can the Friday list go out by itself every week?
Yes. Send your assistant the week's specials, approve the draft, and it goes out at the hour you choose.
Build the shortlist. We'll handle the posting.
