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    <description>Guides on social media and local search for small businesses and creators, from the makers of Spica Post. Every number has its source.</description>
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      <title>The 2026 holiday posting calendar for small businesses</title>
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      <pubDate>Sun, 11 Oct 2026 04:30:00 GMT</pubDate>
      <description>The 2026 dates worth a post, from Halloween to New Year&apos;s Day: what a small business should say on each one, and when to schedule it.</description>
      <category>Holidays</category>
      <category>Planning</category>
      <category>Google Business Profile</category>
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      <title>How to batch a month of social media posts in one sitting</title>
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      <pubDate>Sun, 11 Oct 2026 04:20:00 GMT</pubDate>
      <description>A step-by-step way to write and schedule a month of social media posts in one sitting: what to gather, the four kinds of post, and what not to batch.</description>
      <category>Planning</category>
      <category>Scheduling</category>
      <category>Content ideas</category>
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      <title>How to write a social media caption that gets a customer to act</title>
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      <pubDate>Sun, 11 Oct 2026 04:10:00 GMT</pubDate>
      <description>A four-part formula for social media captions: the news in the first line, the detail, the reason and one ask, and how it changes on each network.</description>
      <category>Writing</category>
      <category>Captions</category>
      <category>Content ideas</category>
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