What should a local business post on social media?
Post what a customer nearby would want to know this week: what is on offer, proof of your work, the people they will meet, a practical tip, whether you have room for them, and when you are open. Specific and local beats polished and generic.
Six posts that always work
An offer or what's new. A before and after, or a finished job. A team member. A two-sentence tip from your line of work. An open slot or table. A change to your hours.
What to skip
Generic quotes, stock photos and national awareness days that have nothing to do with your business. They fill a calendar and tell a customer nothing.
By profession
Each profession's page on this site has an example week and a list of post ideas specific to that kind of business.
A month you can repeat
- Week one: an offer, with an end date.
- Week two: a finished job, a dish or a product, with a photo.
- Week three: a person, on the team or a customer who agreed.
- Week four: a short answer to a question you hear every week.
One piece of news, a whole week
A new product can be an announcement on Monday, a photo of it in use on Wednesday and a reminder on Friday. Say it once and ask for the three posts.
Related
Reviewed 3 October 2026.
You know what's happening. We turn it into posts.
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