How often should a local business post on social media?
There is no proven magic number. For most local businesses, two to four posts a week that you can keep up all year is better than daily posts for a fortnight followed by silence. Include one Google Business Profile update each week.
A rhythm that holds
One post about something on offer, one about your people or your work, one practical tip, and one about hours or availability. That is a week.
Why consistency is the hard part
Posting stops when the business gets busy, which is exactly when you have the most to show. Scheduling the week in one go on Monday removes the daily decision.
A weekly plan that takes ten minutes
- On Monday, tell your assistant the two or three things happening this week.
- Send any photos you took.
- Read the drafts and approve them.
- They go out on the days you chose; you do nothing else until next Monday.
Signs you have the pace wrong
Too little: your latest post is older than your last change of hours. Too much: you are posting to fill a slot and have nothing to say. Post when there is news, and aim for a week that never goes fully quiet.
Related
Reviewed 3 October 2026.
A full week of posts, lined up on Monday.
Works with the assistant you already use: Claude, ChatGPT, Gemini, Grok and more.
