Does my business need a Google Business Profile?
If you serve customers in a local area, yes. A Google Business Profile is the free listing that appears in Google Search and Maps with your hours, phone number, photos and reviews. For many local businesses it is seen more often than their website.
What it is
A free listing you claim and manage through Google. It is what shows when someone searches your name or searches for your kind of business nearby.
What to keep current
Hours, phone number, services, photos, and a recent update. Reply to reviews. Google tells businesses that complete and accurate information helps them appear for relevant searches.
Keeping it active
Spica Post can add an update to your profile every week along with your social posts, so it never looks abandoned.
How to set one up
- Search for your business on Google Maps and claim it, or add it if it is not there.
- Verify it the way Google asks.
- Fill in hours, phone, services and photos.
- Post a first update.
What a neglected profile does
Wrong hours send people to a locked door. Old photos make a business look closed. A profile with no recent update gives a searcher no reason to choose you over the one beside it.
Related
Be the business that looks open.
Works with the assistant you already use: Claude, ChatGPT, Gemini, Grok and more.
