What is the best time for a local business to post?
There is no universal best time, and published charts disagree with each other. A sound starting point is shortly before your customers make their decision: before lunch for a cafe, early evening for a salon. Then look at your own results and adjust.
Start from the decision
Ask when a customer chooses. Lunch is decided late morning. A weekend job is booked midweek. Post just ahead of that moment.
Then use your own numbers
After a month you will have posts that did well and posts that did not. The pattern in your own results is worth more than any general chart. Spica Post Studio shows your best times from your own history.
Consistency matters more
A regular post at a decent time beats an occasional post at a perfect one.
Starting points by kind of business
A restaurant: an hour or two before the meal you want to fill. A service business: early morning or early evening, when people plan their day. A shop: the day before your busiest day.
How to test a time
- Pick two times for the same kind of post.
- Alternate them for a month.
- Compare the results on your own posts, and keep the better one.
Related
Reviewed 3 October 2026.
Your posts, out just before your customers decide.
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