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Do the roof. The finished roofs post themselves.
Social media for roofing companies, done by asking.
You're on a pitch with a nail gun, not at a desk. Send the drone shot of the finished roof, say a line, and it's on every account.
The request: Inspections after Saturday's hail. Post it this morning.
- Mon · 7:30 amRoof inspections after Saturday's hail: booking nowFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 4:00 pmFinished: a full tear-off and re-roof on Birch LaneFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 8:00 amGutter and flashing repairs: slots open next weekFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for roofing companies.
Before: Hail last night and your profile says nothing
Now: One message posts inspection availability everywhere.
Before: Finished roofs that never made it off your phone
Now: Send the photo from the driveway. It's posted this week.
Before: Out-of-town crews looking more active online than you
Now: A weekly local job on your Google profile, every week.
Get an hour a week back up on the roof.
Your numbers, your sum. Move them and the figures follow.
52 hoursback up on the roof, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Do the roof. The week is already scheduled.
- Mon7:30 amRoof inspections after Saturday's hail: booking nowFacebook, Google
- Tue
- Wed4:00 pmFinished: a full tear-off and re-roof on Birch LaneInstagram, Facebook, Google
- Thu
- Fri8:00 amGutter and flashing repairs: slots open next weekFacebook, Google
- Sat
- Sun5:00 pmTip: what missing granules in the gutter meanInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for roofing companies.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Inspections after Saturday's hail. Post it this morning.”
- Start with
- Google Business Profile, then Facebook
- Post most
- Finished roofs, by neighbourhood
- Best photo
- The whole roof from above
- Never skip
- The day after hail or high wind
Storm response
Say you are inspecting the day after hail or high wind.
Finished roofs
A drone shot or a clean street view, with the material used.
Local jobs
Name the neighbourhood. It shows you are from here.
What damage looks like
Lifted shingles, cracked flashing, stains on a ceiling.
Materials explained
Shingle, metal, tile: what each costs to own.
Warranty and licence
State what you offer, in plain words.
Roofers: why your Google profile matters.
After a storm, homeowners compare roofers on their phones and prefer one who is clearly local. A Google Business Profile with recent jobs in named neighbourhoods and a current update sets you apart from crews passing through.
Asked by roofing companies.
What should a roofing company post on social media?
Finished roofs with the neighbourhood named, storm inspection availability, photos of what damage looks like, and plain explanations of materials and warranties. Local, recent jobs build the most trust.
Which social media is best for roofers?
Google Business Profile and Facebook. Roofing is a local, high-trust purchase, and both show a homeowner your recent work near them.
What should a roofer post after a storm?
That you are inspecting, where, and how to book. Post it the same day on Google Business Profile and Facebook, then follow with photos of the repairs as you complete them.
Can I post drone photos and video?
Yes. Attach the photo or video to your message and it is used in the post for each account, sized to that platform's limits. For example: “Finished: a full tear-off and re-roof on Birch Lane”.
Do the roof. We'll handle the posting.
