Who it's forCreators and influencersLeer en español

Make the content. The posting takes care of itself.

Social media for creators and influencers, done by asking.

You make the thing; uploading it everywhere is the chore. Say what goes out and when, and Instagram, TikTok, Threads and X each get their own version.

Get started See how it works

Mon · 6:00 pmNew video: a week of what I eat on tourInstagramTikTokYouTubeScheduled
Wed · 12:00 pmBehind the scenes from Saturday's shootInstagramThreadsScheduled
Thu · 9:00 amQ&A: send me your questions for FridayThreadsXScheduled

Less admin for creators and influencers.

Before: Re-uploading the same video to four apps
Now: Send it once. Each account gets the right caption and format.
Before: Posting when you remember, not when people are watching
Now: The week is scheduled in one conversation.
Before: A brand deal post that has to go live at an exact time
Now: Scheduled, checked against each platform's length and format limits, and confirmed with a link.

Get an hour a week back behind the camera.

Hours a week you spend on social media1 hourWhat an hour of your work earns$60

Your numbers, your sum. Move them and the figures follow.

52 hoursback behind the camera, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Make the content. The week is already scheduled.

Mon6:00 pmNew video: a week of what I eat on tourInstagram, TikTok, YouTube
Tue
Wed12:00 pmBehind the scenes from Saturday's shootInstagram, Threads
Thu9:00 amQ&A: send me your questions for FridayThreads, X
Fri6:00 pmPaid partnership: my honest take after a monthInstagram, TikTok, X
Sat
Sun

An illustration. The business and its posts are made up.

Social media post ideas for creators and influencers.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “New video goes out Monday at 6. Post it everywhere.”

Start with: Instagram and TikTok
Post most: The main piece and what's behind it
Best photo: A still that makes people stop
Never skip: The time a partner post is due

The main piece
Your video or photo set, with a caption written for each platform.
Behind the scenes
How it was made is often watched more than the thing itself.
Questions and answers
Ask on Thursday, answer on Friday.
Paid partnerships
Scheduled for the agreed time, and labelled as an ad.
A repost with a new angle
An older piece that did well, said differently.
What's coming
A line on Sunday about the week ahead.

Post ideas for every profession

Why a steady rhythm matters.

An audience comes back to accounts that show up on a rhythm. Posting the same days each week, on every account you run, is easier to keep up when it takes one conversation instead of four uploads.

Asked by creators and influencers.

Can I post the same video to Instagram and TikTok at once?

Yes. You send the video once and each account gets its own caption. Every draft is checked against that platform's limits before it is scheduled. The same video can go to YouTube as a Short in the same message.

Does it write my captions for me?

Your AI assistant drafts them in your words from what you tell it, and you can change anything. Nothing goes out until you approve it.

Can I schedule a sponsored post for an exact time?

Yes. Give the date and time and it is scheduled for then. You get the link to each post once it is live. Labelling it as an ad, as the FTC and each platform require, is your responsibility.