How do I post to Instagram, Facebook and Google Business Profile at the same time?
Use one publishing tool connected to all three accounts. With Spica Post you say the news once, a version is written for each platform, and after you approve they are published together or at the times you choose.
Why the same text doesn't work everywhere
Instagram needs a photo and a short caption. Facebook can carry a longer post and a link. A Google update works best with a clear offer and a button. Copying one caption into all three usually leaves at least one of them looking wrong.
How to do it
- Connect Instagram, your Facebook Page and your Google Business Profile.
- Tell your assistant the news and attach a photo.
- Review the three drafts.
- Approve. They are published or scheduled together.
An example: one message, three posts
You say: "Brake checks this Saturday, 8 to 2, no appointment."
Google gets one short line with a button to call. Instagram gets the photo first and a brief caption. Facebook gets a slightly longer note with the details regulars ask about.
When not to send the same news everywhere
A video is the only thing TikTok and YouTube take, so a photo post skips them. And a note written for customers may not suit LinkedIn; leave an account out by naming the ones you want.
Related
Reviewed 3 October 2026.
Say it once. Every account gets its own version.
Works with the assistant you already use: Claude, ChatGPT, Gemini, Grok and more.
